Disonancias

ES | EU | CA | EN

Seguros Lagun Aro | Josep María Martin

Imagen

To investigate new business and business models for the commercial distribution network of Seguros Lagun Aro.

The company has almost 100 branches in the centre of the most important Basque and Navarran cities and towns, with opening hours from Monday to Friday and with all of them staffed by people from the company. What more can be offered through this network? What new businesses can be added to the current ones?

Type of exploitation of result: Option B

Seguros Lagun Aro

Seguros Lagun Aro is an insurance company belonging to the MONDRAGÓN cooperative group, made up of the bank Caja Laboral/ Euskadiko Kutxa and the Lagun Aro cooperative members benefit society.

In its 26-year history, Seguros Lagun Aro has mainly focused on the family economy sector, offering a full range of insurance solutions. The company also works in the field of freelance workers and offer solutions for SMEs.

The DISONANCIAS project to be developed is framed within the commercial environment of Seguros Lagun Aro. The company’s commercial network has some 300 people, approximately two-thirds of its staff. In order to carry out the project, a multidisciplinary team will be created in which three representatives of the technical and innovation team and two from the Marketing Department will participate, as well as six people from the sales team.

Bilbo (Bizkaia). www.seguroslagunaro.com.

Josep-María Martín

Josep-María Martín (Ceuta, 1961) is the professor in charge of Pole Arts Action, HEAD (Haute École d’Art et de Design, Geneva University of Art and Design), Switzerland, and Head of Pedagogy at Perpignan’s École Supérieure des Beaux-Arts, France. His projects aim to create new intervention strategies from an art basis in certain consolidated social structures that nonetheless have cracks in them. With subjective and thoughtful commitment, he questions and criticises the reality upon which he has decided to work. His pieces echo the idea of process, research, participation, implication and negotiation, ensuring that the agents identified in each project become the real generators of a shared project. He often collaborates with other professionals and/or “the common man or woman on the street”.

He is currently working on the following projects (a selection): Cielo, about interpretation and globalization (Hanshin-Mikage Commercial Zone.ans Mikage, Japan, 2006/08); God, about religion (1st Osaka Art Triennial, Japan, 2009); Made in Chile, about emigration, the economy and the creation of wealth (bicentennial of Chilean independence, Santiago de Chile, 2010); 200 ideas for building a new world, a participative process of construction in Minato Mirai of proposals for a new world, about the transit and traffic of ideas (Yokohama, Japan, 2009/10).

Some of his completed projects include: Milutown Bus Stop and Museum of Family Constellations (Echigo Tsumari Art Triennial, Nigata, Japan); The Dream Corner, a games room for child workers from Mexico City’s Central Food Market (Alameda Art Laboratory, Mexico); Prototype for good emigration, Border Training and Information Centre (InSide_05,Tijuana, Mexico and San Diego, USA); Negotiation House (Fri Art, Fribourg, Switzerland). Prototype of a space to deal with hospital emotions (EAC, Castelló Provincial Hospital, Special Project, Arco ’08).

www.josep-mariamartin.com