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TV3 | Diego Soroa

Imagen

A review of the work processes and methodologies in the Graphics Department of TV3 through the use of various creative dynamics and in the aim of triggering a development of the visual construction strategies of the channel’s applied graphic image.

TV3

TV3 was set up in 1983 with the main aim of contributing to the linguistic and cultural normalisation of Catalonia and is today the main communication medium in the land and a reference channel for a great majority of its citizens.

The model for TV3 is inscribed in European public TV channels and its programming is inspired by the very principles of a public medium, which are a commitment to social and democratic values, pluralism and citizen service.

The artist will collaborate with the Image Direction and Artistic Services Department.

www.tv3.cat

Diego Soroa

Diego Soroa studied architecture at the ETSA in Madrid and majored in Urban Design. He earned a scholarship from Illinois Institute of Technology in Chicago where he began his research in inverse technologies and Biomimetics.

He currently works as an advisor for companies and institutions in concepts and strategies for regional development. Furthermore directs the Laboratory Cuantics Creatives that deals with the upgrading of public spaces, regeneration of industrial sites and, ultimately, the creation of social value. Writer and lecturer, with the term Social Hardware, he defines their concern for the quality of public space. In 2006 won the award for entrepreneur of the year in Bilbao.